Third, the channel comes with automated chatbot capabilities that improve operational efficiency and help to provide 24/7 customer support. Second, this channel can be easily connected with a CRM platform, which helps to creates a frictionless and personalized customer experience. First, it empowers brands to initiate conversations over messaging using only a phone number. The Viber API Business Messages channel is a serious contender for companies looking to step up their customer communication due to its many advantages. It’s no secret that being present on multiple channels gives brands an edge when it comes to connecting with customers.
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